Understanding Image Licensing Online

The Internet works by giving everyone access to a huge amount of information and one of the only reasons that it is navigable is because people share elements of it with one another. This creates significant problems for copyrights because it is remarkably easy to share, save and reuse images and text wherever and however you wish to. There is not much that can be done to stop this online, but when you are profiting from a page it is important recognise the significant dangers of image licensing misuse.

Stock Images

Stock images are images that are not owned by anyone. They are images that the owner has given the rights for to the public, meaning that anyone can use them as they wish to. Stock image stores litter the Internet and countless companies and individuals use themfor both profit and pleasure. Stock images are available for free use in promotions and website development. Many stock images will require that a tagline be included crediting the source for providing the image. Removing this tagline means that you will be breaching copyright and could be liable to prosecution, but otherwise these images are entirely free to use.

Personal Property

Images can be considered to be personal property, even when they are posted online. Programs like Facebook that put images into the public domain are not covered by copyrights because the images are made public. A private blog, however, can contain personal images that are still considered the possession of the owner. Utilising any personal photographs like this can once again result in prosecution.

Corporate Property

A very significant amount of images online can be considered as corporate property. Everything created by a company or business will be considered as corporate property and utilising these images is a dangerous move. Corporations and companies are the most protective of their image content because they invest significant amounts in their design. Stealing images or ideas from corporations is the most likely image misuseto result in prosecution.

Self-Created Content

Taking adobe courses to learn how to create your own content that looks professional is perhaps one of the best ways to avoid being prosecuted for the misuse of images.  Creating your own images and your own logo designs will ensure that you cannot be prosecuted for using those that belong to someone else, but you will still need to be careful. Intellectual property laws determine that even very similar but different images and logos can be in breach of copyright. If you create a logo that is very similar to Coca Cola, for example, then you could be liable to prosecution despite it being a different logo and a different target audience.

Image Tracking

The Internet is a huge place and many people think that they will simply never be caught. It is possible, however, to track images in many ways. It is possible to track people who download from sites and it is also possible to search for occurrences of an image online. This latter system means that image owners can simply search for their image and find every occurrence in which it is being used online.