Every business, large or small, seems to use a blog, but does your business really need one? There’s no doubt that maintaining a blog on your company website can bring invaluable benefits to your business. If you’re wondering whether you should set up a blog for your business, read on to find out why you might need a blog.

Standard Practice, Credibility and Expertise

One of the reasons to seriously consider setting up a blog for your business is the fact that many of your competitors probably already have one. Business blogs seem to be almost as ubiquitous as business phone systems, logos or names. If other businesses in your industry are already using their blog to establish a dialogue with their clients, it can only be a good thing for your business to maintain its own blog too.

Blogs are inexpensive ways to build credibility and expertise as well. You can set your business or yourself up as an expert or industry leader. By providing useful content and advice through your website, you’re not only generating more relevant traffic to your site, but you’re also letting potential customers know that your business is credible, trustworthy and knowledgeable.

There are many ways to build credibility through a blog. You can write about success stories and specific case studies where clients have had a positive experience with your product or service. You could blog about situations where your business solved a problem for clients, or you could even write educational or informative articles on specific topics. News, trend-watching and topical articles are always popular for business blogs.

Start a Conversation, Educate and Inform

A well-maintained blog enables your business to engage with your website visitors. Blogs are unique in the sense that they give your website a personalised voice that has a reassuring regularity to it, provided that it’s updated on a regular basis.

Blogs can help you establish trust and build a strong Internet presence. You can use your blog to provide commentary on topical matters, give customers useful news, and introduce new products and services.

Blogs with useful content can also qualify your leads, helping you educate your website visitors and guide them closer to making a sales decision before they even pick up the phone and call you. You can track yourvisitors’ behaviour and areas of interest on your blog. This can ultimately lead to lower marketing and staffing costs for you and your business.

Be Found by Customers

The more content you have on your website and blog, the more likely you’ll be found by more customers. Regular updates encourage search engines to crawl your website, and more content means your articles will qualify for more unique keyword searches that are relevant to your industry.

Integrating regular blog updates with social media platforms can make it even easier for your business to be found, thus driving more traffic to your website. For example, you could update your business’s social media accounts every time you make a new post to your blog.

Low Cost and Ease of Maintenance

Another reason to have a business blog is the fact that blogs are easy to update and maintain. Popular blogging platforms such as WordPress are known for their user-friendly interface. When coupled with the high standards of web design, blogs can create a visually appealing and professional, yet conversational presence on your website.

Time Investment Required

Blogging can take up as much or as little of your time as you like. If you enjoy blogging, you might choose to do it yourself. If you’re too busy to blog, you can have a professional writer to blog for you or have your web marketing advisors maintain your blog on your behalf.