Technology

Why You Need Professional Help For Your Company’s Information Security

Why You Need Professional Help For Your Company’s Information Security

Business, Technology
Computer support for businesses is available at a reasonable price. They will help when problems arise and also help you set up a secure network to minimise the chance of something going wrong. Here are some things every business owner should understand about network and computer security: Your People Are Your Biggest Risk Information does not get stolen on its own. It is stolen by people. Whenever there is a security breach and the police are involved, who will they question first? The staff of the company. Innocent actions and premeditated crimes are just two of the ways your staff can put you at risk. It is important to screen and monitor employees, and teach them the proper way to use your network, computers and security. Total Security is Impossible The only way to keep a co...
How to Cash In on an Awesome Website

How to Cash In on an Awesome Website

Business, Technology
So you have a fantastic website set up for your business – what’s next? A great website is an excellent basis for customer engagement and building sales, but how do you make the most of your website? Here are some practical ideas for cashing in on your awesome new website: 1. Sync with Your Marketing Strategy A great website with appealing website design is an essential starting point for your overall marketing strategy. Once you have your business website set up, you could look at integrating your site into your marketing strategy. Start looking into different ways to promote and get the most out of your website, such as: Traditional marketing – Your business might use traditional marketing tools, like radio ads, print ads, or direct mail marketing. If so, these should refer
Your Work at Home Checklist

Your Work at Home Checklist

Business, Technology
Working from home can be both exciting and stressful at the same time. It involves and requires a huge amount of commitment to enable you to make the most of the situation and stay committed when the sofa and a hot cup of coca beckons. One of the most important elements of running a home business is this high level of commitment, but there are several more unique elements which are needed in a home office: New Email When you join a company for employment the first thing that will happen is that you will be given a company email address. This is a testament to the importance of having a company domain for your emails. Having a name@company.co.uk style email address is far more professional than using a name@yahoo style email address and the change will be reflected in your business ...
Dangers Of Ad Hoc IT Systems

Dangers Of Ad Hoc IT Systems

Technology
Sometimes there is nothing better than being able to log onto a free Wi-Fi system to quickly check your emails, but by connecting to these types of ad hoc networks you may in fact be endangering your computer and all of the information on it. The following looks briefly at some of the many dangers associated with ad hoc systems. How Is An Ad-Hoc System Different? When you are accessing the Internet at home or in your office you will generally do so via an access point, which will mean your computer and data are protected by at least a basic level of security, encryption and IT support. However when you access ad hoc networks such as free public Wi-Fi, you are essentially bypassing any access point and connecting straight to other computers and devices, which while being a great way...
Missing Out on Mobile Sales

Missing Out on Mobile Sales

Business, Technology
With so much emphasis on smartphones, it’s important to make your website as mobile-friendly as possible so as not to miss out on potential sales. Providing easy-to-use and interactive phone apps gives these ‘mobile’ customers a convenient way to stay abreast of promotions and deals. It also gives them an easy way to get in contact with your business. The Impact of Mobile Sales It used to be the case that you needed to visit stores/businesses in person to inquire about products, pricing and delivery, as well as make the purchase. However, in today’s digital world, people are increasingly relying upon their mobile device to do everything, from banking, scheduling, socialising, and shopping. Today’s society is all about convenience. People lose interest easily and quickly, so prov
Engaging Your Customers On Social Networks

Engaging Your Customers On Social Networks

Technology
Social media has taken the world by storm, and these days to be any chance of succeeding in business you need to be getting involved and engaging your customers via social networks. The following looks at some of the reasons why it is smart to engage your customers on social networks, as well as a few ideas on how to do it. Why? Build Trust Social media offers a fantastic opportunity for businesses to get to know their customers and vice versa, and by making your business a familiar presence on social networks it will be a lot easier to come across as more transparent and therefore easier to trust. You should still be using SEO marketing, flyer distribution, flash mobs or whatever else to drive traffic to your website, but when paired with the familiarity created through social me...
Troubleshooting on Your Computer

Troubleshooting on Your Computer

Technology
When there is something wrong with your computer, but you don’t know what, then it can be difficult to determine how you can possibly fix the problem. Troubleshooting is a common practice whereby people try and fix a problem that they have not yet determined based on a small amount of information only. This is complicated by the fact that the problem is not always with your computer and can be the fault of a web page provider or a software glitch that has decided to arise. It is actually surprisingly easy to troubleshoot if you know roughly where to look, however, and this article considers some of the possible issues that you may be having as a way to show how you can best troubleshoot problems. Grinding Hardrive Noises There are many reasons why you may hear grinding noises
Types Of Phone Systems Explained

Types Of Phone Systems Explained

Technology
If your business is looking for telecommunications solutions, it can be a little confusing for those unfamiliar with terms such as VoIP, PBX and PABX. What can make it even more perplexing is that different systems can actually be integrated to form individualised solutions for specific needs. It is important when considering business phone systems that you know how many users there are, the volume of calls and call patterns. Call management features are also vital and are an integral part of all systems. It is important to speak to a telecommunications expert when considering a system to help guide you through the options and your needs. Here is a basic guide to help give you a little knowledge before taking that next step. VoIP VoIP (Voice over Internet Protocol) is increasing i
Recovering Lost Digital Correspondence

Recovering Lost Digital Correspondence

Technology
It is easy to take email correspondence for granted. Whenever we want to access some information, a quick search through the archives reveals every document and every conversation. However, if your hard drive fails or even if you have just changed email programs, you might just find yourself with a problem. Suddenly losing that wealth of correspondence and the information contained within it can, at best, be irritating or distressing and, at worst, be quite devastating. Fortunately, with a little bit of knowledge or with the help of an IT consulting professional, there is a good chance you will be able to recover your emails. Don’t Just Dive In Unless you know what you are doing, be wary of just ‘having a go’. If your knowledge and understanding of computers is limited, you could
How to Increase Repeat Business

How to Increase Repeat Business

Business, Technology
One of the hardest things to do in business is attract customers, so when you have hooked one, you want to make the most of it and be sure you have them coming back again and again. Whether your business specialises in printing services or business phone systems, the following are some great ways to increase the rate of repeat customers: Offer Discounts Once you have someone interested in your business enough to buy something, a good way to have them coming back for more is by offering them some sort of discount on a future purchase. Depending on the nature of your business, this could be in the form of a punch card system where you work your way towards a free purchase, or even just a straight percentage discount for repeat customers. Regardless, people like free stuff, so make sure...
Providing Backup Computers at Work

Providing Backup Computers at Work

Business, Technology
Having a few backup computers at hand could save your business a lot of wasted time and headache. They don’t necessarily have to be new computers; they may be older computers or legacy systems that are obsolete but still usable. Here are a few considerations for setting up a backup system for your computing needs in the workplace: 1. IT Emergencies IT emergencies can impose themselves on businesses and private users at the most unexpected, inconvenient times. You might use an ERP system with maintenance management software, along with a CRM system on an everyday basis. Should your IT equipment undergo a malfunction, your operations could be interrupted for hours, or even days. Have you considered what this may do to your business and its product or service commitments? Withou
Figuring Out the Size of a Marketing Campaign

Figuring Out the Size of a Marketing Campaign

Business, Technology
A marketing campaign isn’t something that comes to you while you’re having a coffee break. Successful campaigns tend to be carefully researched and focused on details and execution, rather than based around a single, grand idea. Planning a marketing campaign starts with understanding your position in the marketplace, and ends with details like the wording of an advertisement. Emphasise your business ethos in everything, from uniforms to poster printing and your office decor.For example, if your products are naturally derived and organic, make sure all components reflect this, such as incorporating green bags and packaging. Small Budget, Big Marketing Most small businesses operate on tight budgets. You often have to watch your spending carefully, and this means reducing expenses
Reviewing Your Business Infrastructure

Reviewing Your Business Infrastructure

Business, Technology
Operating a business is a very difficult thing to do and it can be hard to find time to stop and think. If you have been in business for a long time, it is likely there will be inefficiencies within your company that you may not even recognise. Reviewing your business structure can open your eyes to huge inefficiencies and enable you to dramatically improve your operations. This article considers how to begin reviewing your business infrastructure. Reduce the workload In order to properly review your business processes it is important to ease your workload. If you are working full-time on the operational element of running your business then there is no way you can have time to look at your business strategically. Training a staff member to handle some of your workload will help you ...
Improving Your Project Delivery Times

Improving Your Project Delivery Times

Business, Technology
Each business is unique, with its own individual challenges and requirements; however, the principles of business hold true, whatever the specifics of your situation. Whether you are running an office or a construction site, a lot of the tools that are used for improving productivity and efficiency are practically the same. For a detailed analysis of where your business can improve, there is nothing better than employing the services of a management consulting firm. In the meantime, we have put together a few ideas to get you started thinking about how to improve your project delivery times. Recruitment A business is only ever as good as the people who operate it, so getting the right members of staff on board is the first critical step towards delivering your projects quickly and...
Adding Extra Security to Email

Adding Extra Security to Email

Technology
A lot of people use email every day at home or at work. We include personal or sensitive information in emails all the time, but very few of us take the proper steps to protect our email accounts. Security breaches occur on an everyday basis, while you convert email to a different server, or just through regular use. An example of a security flaw is that messages you thought you deleted years ago are still sitting on a server somewhere. Another example is that your emails can be read while they are in transit; they can even be modified! Another way your emails may be compromised is if yourlogin name and password are stolen and used by people with no good intentions. Here aresome more information on email security – and how you canadd an extra layer of security to your emails: 1. H
Providing Better Security for Your Network

Providing Better Security for Your Network

Technology
No matter what you think, trust or are told, there is simply no doubt that networks are vulnerable. By connecting your computer to a network, you are opening it to attack by creating a doorway through which information is allowed to travel. When running a business where numerous users are able to access the system, this becomes a real problem. Add to a Windows terminal emulator and a cloud-computing drive, and there is a veritable playground of entry points for a malicious hacker. There are, however, steps you can take to protect your systems without having to forgo the wonders of network technology. Upgrade your OS Many businesses still use Windows XP and it is clear why. The decade-old system is wonderful, but there really are some significant security flaws. Fixing these flaws was...
Creating Fun Online Content for your Brand

Creating Fun Online Content for your Brand

Business, Technology
Having fun online content related to your brand is a great way to engage customers online - especially on social networks. This content should be closely related to your products or services but if it is fun and engaging, you will be very well placed to convert visitors into customers. Getting people to engage with your online content is the single best way to create customer loyalty and encourage them to make purchases in the future. Using the Right Branding Your branding is the cornerstone of all of your promotions and thus you will need to take steps to ensure that your branding is fun and interesting. A brand that does not speak appropriately to your target audience will leave you unable to convert. A good brand design that encourages your customers to engage and remember the com
Improving Communication with Your Clients

Improving Communication with Your Clients

Business, Technology
Improving communication with your clients is an ongoing battle that will certainly never end. You need to be available on the phone, quick to answer emails and committed to providing a rapid and high quality response that develops along with technology and market standards. Without this commitment your business will never be as successful as it could be because your customer base will not grow as it should. Whilst the battle for better communication will forever be ongoing, there is a new system that goes a long way to improving collaboration between service provider and clients. This article considers how cloud computing can benefit your company as a fantastic means of communicating with customers all over the world. What is Cloud? Cloud computing is the storage of data in exter...

Promoting Your Business with Limited Resources

Technology
If you’ve been busy establishing your business, you’ve probably invested in manufacturing and administrative infrastructure. It’s critical to keep sales climbing, but you may not have the budget for any promotions. There are, however, many ways to market your business without breaking the bank. Here are some things to consider: 1. Customer Service Aside from having the best product, the next best thing you can have is a reputation for looking after your customers. Word of mouth is still by far the best advertising a company can get. If you are in a service industry, it goes without saying that your service will make or break your business. You may want to consider doing customer feedback surveys or monitoring sales calls to identify issues, as well as successful strategies in cust

Understanding Image Licensing Online

Technology
The Internet works by giving everyone access to a huge amount of information and one of the only reasons that it is navigable is because people share elements of it with one another. This creates significant problems for copyrights because it is remarkably easy to share, save and reuse images and text wherever and however you wish to. There is not much that can be done to stop this online, but when you are profiting from a page it is important recognise the significant dangers of image licensing misuse. Stock Images Stock images are images that are not owned by anyone. They are images that the owner has given the rights for to the public, meaning that anyone can use them as they wish to. Stock image stores litter the Internet and countless companies and individuals use themfor both p...

Toning Down Aggressive Marketing

Technology
Aggressive marketing can often be used when it comes to promoting and advertising your business. In some instances, and particularly in large corporations, aggressive marketing can be used to outshine competitors, gain market share, grow brand awareness and inform consumers. While some aggressive marketing tactics, like news appearances, radio ads, billboards and sponsorship can be beneficial for companies and consumers alike, there are other instances where aggressive marketing is not best practice. From pushy flyers to telemarketing and SEO, here is what you should avoid or tone down in your marketing campaigns. Advertising content Believe it or not, some advertising and marketing content can be extremely pushy and aggressive. Common phrases can include “buy now!” or “sign up be

Redesigning Your Business Look

Technology
We live in a time of rapid changes, evolving businesses and adjusting markets, and if you want your business to stay in the game then your brand must reflect this. When you redesign your brand, your company takes on a new identity in the marketplace, helping you to reach new markets, update your image, market a new product or service, and develop new business partnerships. Refreshing your brand shows your ability to transform and adapt to changes, which is appealing to both new and old customers, and can be something as small as redesigning your shop window to something as large as a complete overhaul of product packaging. If you feel like your image needs to be freshened up, here are some tips: Understand the Reason for Changing Before you can make a lasting and successful change...

Does Your Business Need a Blog?

Technology
Every business, large or small, seems to use a blog, but does your business really need one? There’s no doubt that maintaining a blog on your company website can bring invaluable benefits to your business. If you’re wondering whether you should set up a blog for your business, read on to find out why you might need a blog. Standard Practice, Credibility and Expertise One of the reasons to seriously consider setting up a blog for your business is the fact that many of your competitors probably already have one. Business blogs seem to be almost as ubiquitous as business phone systems, logos or names. If other businesses in your industry are already using their blog to establish a dialogue with their clients, it can only be a good thing for your business to maintain its own blog too.

Measuring Customer Response Time

Technology
In business the customers are what determine whether you will be successful or not. There are many different factors that will affect a customer’s experience with you, but few of these are as important as customer response time. Whenever a customer or a potential customer contacts you, it is vitally important that you make the effort to get back to them as soon as possible. This can be difficult in a market that utilises social media, but the faster you respond the better. This article considers response time and how to improve yours. The Faster the Better Your company response time is difficult to measure, but it is important to remain on top of it at all times. If a customer contacts you in the morning about a product, then they are unlikely to wait until the evening without ord

Colour Psychology and Marketing

Technology
Colours can convey many meanings, and this is especially true in terms of marketing. Choosing the right colours for your business advertisements can help increase sales and recognition. Colours can have a tremendous influence on human psychology and consumer behaviour. The colour of promotional items, such as drink coasters, can actually influence the decision whether people buy an item or not. Here is an overview of colour psychology and its influence on marketing. Correct colour choice can lead to sales Entrepreneurs need to pay careful attention to the colour of their printed promotional material and other important items, such as business cards. The right colour scheme can increase the effectiveness of promotional items and lead to increased sales, while the wrong colour sc...