Why You Need Professional Help For Your Company’s Information Security

April 1, 2016 admin 0

Computer support for businesses is available at a reasonable price. They will help when problems arise and also help you set up a secure network to minimise the chance of something going wrong. Here are some things every business owner should understand about network and computer security:

Your People Are Your Biggest Risk

Information does not get stolen on its own. It is stolen by people. Whenever there is a security breach and the police are involved, who will they question first? The staff of the company. Innocent actions and premeditated crimes are just two of the ways your staff can put you at risk. It is important to screen and monitor employees, and teach them the proper way to use your network, computers and security.

Total Security is Impossible

The only way to keep a computer secure is to turn it off and unplug it from the internet. If Sony can have their Playstation network hacked, you know there is little chance of keeping your company totally secure. The majority of emails in circulation are spam, and the majority of websites on the internet have malicious intent.

How to Cash In on an Awesome Website

February 26, 2016 admin 0
So you have a fantastic website set up for your business – what’s next? A great website is an excellent basis for customer engagement and building sales, but how do you make the most of your website?

Here are some practical ideas for cashing in on your awesome new website:

1. Sync with Your Marketing Strategy

A great website with appealing website design is an essential starting point for your overall marketing strategy. Once you have your business website set up, you could look at integrating your site into your marketing strategy. Start looking into different ways to promote and get the most out of your website, such as:

  • Traditional marketing – Your business might use traditional marketing tools, like radio ads, print ads, or direct mail marketing. If so, these should reference your new website with a link. In cross-referencing your offline and online marketing materials, your business leverages your marketing channels for greater impact.
  • Internet marketing – Using paid Internet advertising is another way to direct more relevant traffic to your website. Other types of Internet marketing include e-Newsletters, guest blogging and social media advertising.
  • Search engine optimisation (SEO) – Your business can enhance organic search results by using SEO techniques, so that more potential customers can find your website. Like paid advertising, SEO targets specific customers with the use of keywords or phrases.

Your Work at Home Checklist

October 31, 2015 admin 0
Working from home can be both exciting and stressful at the same time. It involves and requires a huge amount of commitment to enable you to make the most of the situation and stay committed when the sofa and a hot cup of coca beckons. One of the most important elements of running a home business is this high level of commitment, but there are several more unique elements which are needed in a home office:

New Email

When you join a company for employment the first thing that will happen is that you will be given a company email address. This is a testament to the importance of having a company domain for your emails. Having a name@company.co.uk style email address is far more professional than using a name@yahoo style email address and the change will be reflected in your business success. It is also important to ensure that you can achieve compatibility with all clients and companies. It is thus important to be prepared to convert from lotus notes to outlook and vice versa as this program will provide you with a far greater flexibility and allow you to cater to a wider range of company clients.

Comprehensive Insurance

When working for yourself, it is important to recognise that there is no support mechanism supporting you. You will literally be working alone and taking on the full responsibility of all that a business entails. One of the key elements of this is securing yourself during sickness or injury. In a company there would obviously be a period of time over which sick pay would be provided and your tasks would be covered in the interim. In a small business, however, the consequences are far greater because you will lose your income and also lose your customers because they will necessarily need to find alternative means to complete the jobs whilst you are sick. For this reason it is vital to get comprehensive income protection insurance so that you can guarantee an income even if you are sick or injured and unable to work.

Dangers Of Ad Hoc IT Systems

September 23, 2015 admin 0
Sometimes there is nothing better than being able to log onto a free Wi-Fi system to quickly check your emails, but by connecting to these types of ad hoc networks you may in fact be endangering your computer and all of the information on it. The following looks briefly at some of the many dangers associated with ad hoc systems.

How Is An Ad-Hoc System Different?

When you are accessing the Internet at home or in your office you will generally do so via an access point, which will mean your computer and data are protected by at least a basic level of security, encryption and IT support. However when you access ad hoc networks such as free public Wi-Fi, you are essentially bypassing any access point and connecting straight to other computers and devices, which while being a great way to get on the Internet, can leave your important data vulnerable.

Viruses

A big danger of using an ad-hoc IT system is that you may be providing viruses or malicious software with a direct path into your computer and networks, exposing your entire system to all kinds of damage. You can at least somewhat protect yourself by providing a higher level of anti-virus protection for your computer, but you will still be opening the door to just about any kind of virus any time you are on an ad-hoc system.

Missing Out on Mobile Sales

September 20, 2015 admin 0
With so much emphasis on smartphones, it’s important to make your website as mobile-friendly as possible so as not to miss out on potential sales. Providing easy-to-use and interactive phone apps gives these ‘mobile’ customers a convenient way to stay abreast of promotions and deals. It also gives them an easy way to get in contact with your business.

The Impact of Mobile Sales

It used to be the case that you needed to visit stores/businesses in person to inquire about products, pricing and delivery, as well as make the purchase. However, in today’s digital world, people are increasingly relying upon their mobile device to do everything, from banking, scheduling, socialising, and shopping.

Today’s society is all about convenience. People lose interest easily and quickly, so providing them with easy ways to not only find your business but also make purchases from you is of crucial importance. In fact, a large number of people say that the one device they cannot live without is their smartphone.

Whether consumers shop or just browse your e-commerce site using their smartphone or tablet PC, it makes sense to optimise your website for mobile devices. There is just such a growing demand here that a company is going to end up missing a large number of potential customers if it doesn’t recognise this trend and take advantage of it.

Engaging Your Customers On Social Networks

September 1, 2015 admin 0
Social media has taken the world by storm, and these days to be any chance of succeeding in business you need to be getting involved and engaging your customers via social networks. The following looks at some of the reasons why it is smart to engage your customers on social networks, as well as a few ideas on how to do it.

Why?

Build Trust

Social media offers a fantastic opportunity for businesses to get to know their customers and vice versa, and by making your business a familiar presence on social networks it will be a lot easier to come across as more transparent and therefore easier to trust. You should still be using SEO marketing, flyer distribution, flash mobs or whatever else to drive traffic to your website, but when paired with the familiarity created through social media marketing, it can mean those customers driven to your site arrive already familiar with who you are, and therefore are a little more trusting.

Get Feedback

Social media offers one of the best ways to get feedback from your customers, as it is a whole lot quicker and easier for them to send feedback via their mobile devices than it would be to fill out a survey and send it via regular post. The better you can encourage and harness your customer feedback, the more likely you are to be able to keep them happy, so make sure you are using social networks to keep your finger on the pulse when it comes to your customer satisfaction.

Troubleshooting on Your Computer

August 11, 2015 admin 0

When there is something wrong with your computer, but you don’t know what, then it can be difficult to determine how you can possibly fix the problem.

Troubleshooting is a common practice whereby people try and fix a problem that they have not yet determined based on a small amount of information only. This is complicated by the fact that the problem is not always with your computer and can be the fault of a web page provider or a software glitch that has decided to arise.

It is actually surprisingly easy to troubleshoot if you know roughly where to look, however, and this article considers some of the possible issues that you may be having as a way to show how you can best troubleshoot problems.

Grinding Hardrive Noises

There are many reasons why you may hear grinding noises when your hardrive is booting up, but none of these are good reasons. If you can hear grinding from your hardrive then it is likely to die in the very near future. Ordering a new hardrive and backing up your old one is the most important step in avoiding catastrophic failure.

A Loss of Compatibility After an Upgrade

When people upgrade they often forget to think about the history of programs and data that they still need to access. Many upgrades make it difficult to utilise older programs and even a change from Windows to OSX can cause havoc. There is no quick fix for this problem, but buying a Windows terminal emulator would give you the access you need.

Types Of Phone Systems Explained

August 7, 2015 admin 0
If your business is looking for telecommunications solutions, it can be a little confusing for those unfamiliar with terms such as VoIP, PBX and PABX. What can make it even more perplexing is that different systems can actually be integrated to form individualised solutions for specific needs.

It is important when considering business phone systems that you know how many users there are, the volume of calls and call patterns. Call management features are also vital and are an integral part of all systems. It is important to speak to a telecommunications expert when considering a system to help guide you through the options and your needs. Here is a basic guide to help give you a little knowledge before taking that next step.

VoIP

VoIP (Voice over Internet Protocol) is increasing in popularity as its biggest attraction is the ability to significantly cut call costs. Quite simply, VoIP works by placing and receiving phone calls over the internet rather than a traditional landline. Usually it can be a simple case of just installing software and you are away. In many cases you can use your current phone – instead of plugging it into the wall, you plug it into a compatible modem or router.

The benefits of VoIP are rapidly being realised by businesses as along with cost savings (calls are either very cheap or sometimes even free), it allows for other forms of communication such as instant messaging and video calling. Of course, traditional faxes can also be sent via VoIP. Many telecommunications providers are making it easier for customers to go “naked” – do away with fixed landlines altogether – or have a mixture of systems.

Recovering Lost Digital Correspondence

July 29, 2015 admin 0
It is easy to take email correspondence for granted. Whenever we want to access some information, a quick search through the archives reveals every document and every conversation. However, if your hard drive fails or even if you have just changed email programs, you might just find yourself with a problem. Suddenly losing that wealth of correspondence and the information contained within it can, at best, be irritating or distressing and, at worst, be quite devastating.

Fortunately, with a little bit of knowledge or with the help of an IT consulting professional, there is a good chance you will be able to recover your emails.

Don’t Just Dive In

Unless you know what you are doing, be wary of just ‘having a go’. If your knowledge and understanding of computers is limited, you could do more harm than good. So, before trying to recover your lost emails, take a step back, think about what you may have done to cause the problem and whether there is a simple solution. If nothing else, gaining this clearer understanding of the situation will help you to explain what happened, should you need to call in someone else to help fix the problem.

Look for Help Already at Hand

Before you start to panic, make sure you have actually lost your emails completely. Use the tools your email provider supplies to restore any backed up messages or those that have simply been deleted. Click on the ‘Help’ icon within your email program and do a quick search for relevant topics. This information is written in a way that assumes only the most basic of understanding, so regardless of your level of computer literacy, it should be able to set you on your way.

How to Increase Repeat Business

July 2, 2015 admin 0
One of the hardest things to do in business is attract customers, so when you have hooked one, you want to make the most of it and be sure you have them coming back again and again. Whether your business specialises in printing services or business phone systems, the following are some great ways to increase the rate of repeat customers:

Offer Discounts

Once you have someone interested in your business enough to buy something, a good way to have them coming back for more is by offering them some sort of discount on a future purchase. Depending on the nature of your business, this could be in the form of a punch card system where you work your way towards a free purchase, or even just a straight percentage discount for repeat customers. Regardless, people like free stuff, so make sure that you are giving them a reason to come back again and again.

Exceptional Service

Being the best at what you do is the best way to constantly be increasing the return rate of your customers, as once they have found you, where else would they want to go? The way you handle any problems will do a lot to either help or hurt repeat business, so if there ever is an issue with anything to do with your products or services, take care of it straight away and you’ll likely turn an unhappy customer into an impressed one.

Providing Backup Computers at Work

June 1, 2015 admin 0

Having a few backup computers at hand could save your business a lot of wasted time and headache. They don’t necessarily have to be new computers; they may be older computers or legacy systems that are obsolete but still usable.

Here are a few considerations for setting up a backup system for your computing needs in the workplace:

1. IT Emergencies

IT emergencies can impose themselves on businesses and private users at the most unexpected, inconvenient times. You might use an ERP system with maintenance management software, along with a CRM system on an everyday basis. Should your IT equipment undergo a malfunction, your operations could be interrupted for hours, or even days.

Have you considered what this may do to your business and its product or service commitments? Without a stopgap system that quickly lets you get back on board, your business could lose valuable time and experience extended delays.

2. A Stopgap System

The right stopgap system will depend on your current business requirements. Generally, you’ll probably want at least one or two computers that are linked to the intranet, or have the capacity to be quickly linked to the intranet in the case of emergency.

These extra computers might be brand new computers, or they may be older equipment in good condition. You perhaps won’t need to provide a replacement computer for every single staff member; this would probably be impractical, as well as expensive. Instead, your stopgap system might only have a few computers that will allow you to conduct the essentials during an emergency.

If you’re using equipment, regular checks could ensure that your backup computers are still adequate for any emergency requirements. If you have a more complicated IT network or system, you should check with your IT service technician about how you can set up these additional computers or perhaps reinforce your server to improve backup facilities in the case of an emergency.

Figuring Out the Size of a Marketing Campaign

May 19, 2015 admin 0
A marketing campaign isn’t something that comes to you while you’re having a coffee break. Successful campaigns tend to be carefully researched and focused on details and execution, rather than based around a single, grand idea.

Planning a marketing campaign starts with understanding your position in the marketplace, and ends with details like the wording of an advertisement.

Emphasise your business ethos in everything, from uniforms to poster printing and your office decor.For example, if your products are naturally derived and organic, make sure all components reflect this, such as incorporating green bags and packaging.

Small Budget, Big Marketing

Most small businesses operate on tight budgets. You often have to watch your spending carefully, and this means reducing expenses in some key areas. But clever marketing is one area you can’t afford to downsize.

Effective marketing campaigns can bring in a large number of potential sales leads, making them important in building the company.

With tight budgets, many small businesses run small campaigns. However, this can cause the company to lose out on creating value with the promotion, as they fail to reach enough of the audience.

Reviewing Your Business Infrastructure

Reviewing Your Business Infrastructure

May 13, 2015 admin 0
Operating a business is a very difficult thing to do and it can be hard to find time to stop and think. If you have been in business for a long time, it is likely there will be inefficiencies within your company that you may not even recognise. Reviewing your business structure can open your eyes to huge inefficiencies and enable you to dramatically improve your operations. This article considers how to begin reviewing your business infrastructure.

Reduce the workload

In order to properly review your business processes it is important to ease your workload. If you are working full-time on the operational element of running your business then there is no way you can have time to look at your business strategically. Training a staff member to handle some of your workload will help you take a step back and look at your business and how it really operates. This will also help you with future succession planning too.

Project delivery

Improving Your Project Delivery Times

April 5, 2015 admin 0
Each business is unique, with its own individual challenges and requirements; however, the principles of business hold true, whatever the specifics of your situation. Whether you are running an office or a construction site, a lot of the tools that are used for improving productivity and efficiency are practically the same. For a detailed analysis of where your business can improve, there is nothing better than employing the services of a management consulting firm.

In the meantime, we have put together a few ideas to get you started thinking about how to improve your project delivery times.

Recruitment

A business is only ever as good as the people who operate it, so getting the right members of staff on board is the first critical step towards delivering your projects quickly and effectively. Take a look at your recruitment processes. Are you confident that they are sufficiently well designed to ensure that you always get the right people? Can your existing staff bear with this?

Consider whether you could benefit from working with professional recruitment consultants; they are not right for every organisation, but if you are struggling to identify the right people, they could help you make better choices.

Email security

Adding Extra Security to Email

March 30, 2015 admin 0
A lot of people use email every day at home or at work. We include personal or sensitive information in emails all the time, but very few of us take the proper steps to protect our email accounts. Security breaches occur on an everyday basis, while you convert email to a different server, or just through regular use.

An example of a security flaw is that messages you thought you deleted years ago are still sitting on a server somewhere. Another example is that your emails can be read while they are in transit; they can even be modified! Another way your emails may be compromised is if yourlogin name and password are stolen and used by people with no good intentions.

Here aresome more information on email security – and how you canadd an extra layer of security to your emails:

1. How Email Works

Email servers communicate using SMTP (Simple Mail Transfer Protocol). You can never be sure how long it will take for your message to get to the recipient. The time it takes depends on how busy the servers are. This means your message may sit in a line, possibly on a third-party server.

Providing Better Security for Your Network

Providing Better Security for Your Network

March 9, 2015 admin 0
No matter what you think, trust or are told, there is simply no doubt that networks are vulnerable. By connecting your computer to a network, you are opening it to attack by creating a doorway through which information is allowed to travel. When running a business where numerous users are able to access the system, this becomes a real problem. Add to a Windows terminal emulator and a cloud-computing drive, and there is a veritable playground of entry points for a malicious hacker. There are, however, steps you can take to protect your systems without having to forgo the wonders of network technology.

Upgrade your OS

Many businesses still use Windows XP and it is clear why. The decade-old system is wonderful, but there really are some significant security flaws. Fixing these flaws was the aim of Windows Vista, but it wasn’t until Windows 7 that they got it right and Windows 8 is soon to follow with an excellent upgrade. Windows 8 will actually run on the same machines as XP, so you won’t even have to upgrade hardware technologies. The move may require the introduction of a terminal emulator for windows, but this system can be easily integrated into cloud computing and will probably actually improve efficiencies.

Implementing online branding

Creating Fun Online Content for your Brand

March 2, 2015 admin 0
Having fun online content related to your brand is a great way to engage customers online – especially on social networks. This content should be closely related to your products or services but if it is fun and engaging, you will be very well placed to convert visitors into customers. Getting people to engage with your online content is the single best way to create customer loyalty and encourage them to make purchases in the future.

Using the Right Branding

Your branding is the cornerstone of all of your promotions and thus you will need to take steps to ensure that your branding is fun and interesting. A brand that does not speak appropriately to your target audience will leave you unable to convert. A good brand design that encourages your customers to engage and remember the company, will give you a good basis from which to build. Your brand design should be fun and appropriately aimed at the target audience of your business.

Creating a Quality Online Presence

To turn this brand into a successful system for promotions you will then need to take steps to turn it into a high quality online presence. Utilising professional online marketing and website design support is sensible because the skills required to produce a top quality web page are not easy to find. With professional web design, however, you will be able to create the template for a fun and exciting website that you can share with your customers that encourages active engagement.

Improving Communication with Your Clients

January 26, 2015 admin 0
Improving communication with your clients is an ongoing battle that will certainly never end. You need to be available on the phone, quick to answer emails and committed to providing a rapid and high quality response that develops along with technology and market standards. Without this commitment your business will never be as successful as it could be because your customer base will not grow as it should. Whilst the battle for better communication will forever be ongoing, there is a new system that goes a long way to improving collaboration between service provider and clients. This article considers how cloud computing can benefit your company as a fantastic means of communicating with customers all over the world.

What is Cloud?

Cloud computing is the storage of data in external servers. These servers are separate from your business network and can be accessed from anywhere with an internet connection, as long as you know the right passwords and details. Cloud services behave as though you could carry your internal business network around with you and it allows simultaneous access from all sides of the world.

How Cloud Can Improve Customer Communication

Customer communication usually takes two forms. It will either be in the form of questions and answers, or it will be a progressive and ongoing conversation about how to move forward with a project, service or system. With the question and answer type service, simply answering the phone promptly and being prepared with your information is the best way to address customers, but with ongoing discussions cloud computing offers a wonderful and unique system.

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Promoting Your Business with Limited Resources

November 14, 2014 admin 0
If you’ve been busy establishing your business, you’ve probably invested in manufacturing and administrative infrastructure. It’s critical to keep sales climbing, but you may not have the budget for any promotions. There are, however, many ways to market your business without breaking the bank. Here are some things to consider:

1. Customer Service

Aside from having the best product, the next best thing you can have is a reputation for looking after your customers. Word of mouth is still by far the best advertising a company can get. If you are in a service industry, it goes without saying that your service will make or break your business.

You may want to consider doing customer feedback surveys or monitoring sales calls to identify issues, as well as successful strategies in customer service. Investing in training for your service staff may be worth more to your business than an expensive TV advertising contract.

2. Location

Just being in the right location is also worth more than expensive advertising. In fact, the money you save being in a cheaper location, with less exposure, will soon be gobbled up in the advertising necessary to ensure people know you exist. Consider the type of business you’re in and the type of clientele you want to attract, and seriously think about where you want to set up shop too.

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Understanding Image Licensing Online

October 26, 2014 admin 0
The Internet works by giving everyone access to a huge amount of information and one of the only reasons that it is navigable is because people share elements of it with one another. This creates significant problems for copyrights because it is remarkably easy to share, save and reuse images and text wherever and however you wish to. There is not much that can be done to stop this online, but when you are profiting from a page it is important recognise the significant dangers of image licensing misuse.

Stock Images

Stock images are images that are not owned by anyone. They are images that the owner has given the rights for to the public, meaning that anyone can use them as they wish to. Stock image stores litter the Internet and countless companies and individuals use themfor both profit and pleasure. Stock images are available for free use in promotions and website development. Many stock images will require that a tagline be included crediting the source for providing the image. Removing this tagline means that you will be breaching copyright and could be liable to prosecution, but otherwise these images are entirely free to use.

Personal Property

Images can be considered to be personal property, even when they are posted online. Programs like Facebook that put images into the public domain are not covered by copyrights because the images are made public. A private blog, however, can contain personal images that are still considered the possession of the owner. Utilising any personal photographs like this can once again result in prosecution.

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Toning Down Aggressive Marketing

October 19, 2014 admin 0
Aggressive marketing can often be used when it comes to promoting and advertising your business. In some instances, and particularly in large corporations, aggressive marketing can be used to outshine competitors, gain market share, grow brand awareness and inform consumers.

While some aggressive marketing tactics, like news appearances, radio ads, billboards and sponsorship can be beneficial for companies and consumers alike, there are other instances where aggressive marketing is not best practice. From pushy flyers to telemarketing and SEO, here is what you should avoid or tone down in your marketing campaigns.

Advertising content

Believe it or not, some advertising and marketing content can be extremely pushy and aggressive. Common phrases can include “buy now!” or “sign up before it’s too late!” or “make $10,000 in the first week!” While there is nothing explicitly wrong with this, it can serve to alienate consumers. This kind of advertising also creates a bad impression of your company and can make your business seem like a scam.

Instead, try appealing to consumer emotions and reminding them of the benefits of teaming up with your brand, product or service. Great advertising content should inform and educate, as well as sell.

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Redesigning Your Business Look

October 12, 2014 admin 0
We live in a time of rapid changes, evolving businesses and adjusting markets, and if you want your business to stay in the game then your brand must reflect this. When you redesign your brand, your company takes on a new identity in the marketplace, helping you to reach new markets, update your image, market a new product or service, and develop new business partnerships.

Refreshing your brand shows your ability to transform and adapt to changes, which is appealing to both new and old customers, and can be something as small as redesigning your shop window to something as large as a complete overhaul of product packaging. If you feel like your image needs to be freshened up, here are some tips:

Understand the Reason for Changing

Before you can make a lasting and successful change, it’s important to understand why you want to change your look. Are you losing customers? Do you want new customers? Are the markets heading in a different direction to your business? Do you want to make new partnerships?

Once you understand exactly why a change is in order, your course of action will become more obvious and you won’t spend unnecessary amounts of time fixing an aspect of your image that isn’t broken.

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Does Your Business Need a Blog?

October 9, 2014 admin 0
Every business, large or small, seems to use a blog, but does your business really need one? There’s no doubt that maintaining a blog on your company website can bring invaluable benefits to your business. If you’re wondering whether you should set up a blog for your business, read on to find out why you might need a blog.

Standard Practice, Credibility and Expertise

One of the reasons to seriously consider setting up a blog for your business is the fact that many of your competitors probably already have one. Business blogs seem to be almost as ubiquitous as business phone systems, logos or names. If other businesses in your industry are already using their blog to establish a dialogue with their clients, it can only be a good thing for your business to maintain its own blog too.

Blogs are inexpensive ways to build credibility and expertise as well. You can set your business or yourself up as an expert or industry leader. By providing useful content and advice through your website, you’re not only generating more relevant traffic to your site, but you’re also letting potential customers know that your business is credible, trustworthy and knowledgeable.

There are many ways to build credibility through a blog. You can write about success stories and specific case studies where clients have had a positive experience with your product or service. You could blog about situations where your business solved a problem for clients, or you could even write educational or informative articles on specific topics. News, trend-watching and topical articles are always popular for business blogs.

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Measuring Customer Response Time

August 24, 2014 admin 0
In business the customers are what determine whether you will be successful or not. There are many different factors that will affect a customer’s experience with you, but few of these are as important as customer response time.

Whenever a customer or a potential customer contacts you, it is vitally important that you make the effort to get back to them as soon as possible. This can be difficult in a market that utilises social media, but the faster you respond the better. This article considers response time and how to improve yours.

The Faster the Better

Your company response time is difficult to measure, but it is important to remain on top of it at all times. If a customer contacts you in the morning about a product, then they are unlikely to wait until the evening without ordering from another company that responded faster.

To get the best conversion rates for your customers, it is important to make your response time as fast as possible by making sure your systems are prepared for the issues.

Easy Contact

Being easy to contact is a vitally important first step. Your company web design should make contacting you as easy as possible and it should be easy to find your company’s contact number rapidly.

Easy contact does not stop there, however, and upgrading your telephone systems is the next important step. Integrating your phones with your database will enable you identify customers rapidly when they call and help them to solve their problems as quickly as possible. Such integration can improve service quality and improve efficiency too.

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Colour Psychology and Marketing

August 4, 2014 admin 0
Colours can convey many meanings, and this is especially true in terms of marketing. Choosing the right colours for your business advertisements can help increase sales and recognition.

Colours can have a tremendous influence on human psychology and consumer behaviour. The colour of promotional items, such as drink coasters, can actually influence the decision whether people buy an item or not.

Here is an overview of colour psychology and its influence on marketing.

Correct colour choice can lead to sales

Entrepreneurs need to pay careful attention to the colour of their printed promotional material and other important items, such as business cards. The right colour scheme can increase the effectiveness of promotional items and lead to increased sales, while the wrong colour scheme can actually turn customers off and drive them away.

The reason colour has such an influence on human behaviour is that the mind associates certain colours with specific emotions or experiences. One person might avoid chocolate bars with red wrappers because he or she once ate one with a red wrapper that turned out to be bitter and foul. Another person might reach for chocolate bars with red wrappers with no negative experience.

Although marketers cannot be expected to know the history of each customer, they can make educated guesses on which colours will be the best received.