McDonald's Goes Local
Project for Public Spaces announces in its April 1st, 2005 online newsletter, that McDonald's is indeed making the a shift to a more community-based fast food organization:
In an abrupt departure from current practice, the McDonald's Corporation [NYSE:MCD] announced today that its 30,000 franchises will now acquire all their produce from local farmers markets. The shift is expected to generate demand for new farmers markets wherever there is a McDonald's restaurant.
The switch to local suppliers is the first phase of McDonald's new strategic plan, which will be ushered in with the marketing catchphrase "Go Local!"
Oh, and by the way, happy April Fools' Day. If you haven't traversed the PPS website in its entirety, I highly recommend doing so now, and then donating to keep the organization on its path to Placemaking. Thanks to Shin-pei Tsay from PPS.
Apparently, many of the Chipotle restaurants--which are owned by MCDonalds--use organic ingredients. Maybe local is next.
http://www.nytimes.com/2005/02/27/magazine/27FOOD.html?ex=1267246800&en=b453d2569572d5e9&ei=5090&partner=rssuserland
Posted by: Urbanist | 03/31/2005 at 20:01